Approaching its 25th year, the Most Promising Multicultural Student program is part of the AAF
Mosaic Center’s initiative to promote diversity, equity, and inclusion within the industry. Students participate in a four-day industry immersion program that includes professional development and personal branding workshops, the Building Bridges for Our Future awards ceremony and Recruiter’s Expo. Most Promising gives advertising, media, communications, and technology companies the opportunity to tap into the high-achieving talent of 50 college students from across the country.
“We’re extremely proud of the 2021 Most Promising inductees as they continued to forge ahead to excellence in a year that held so much uncertainty, especially for college students,” said Ayanna Jackson, VP of the AAF’s Mosaic Center and Education Services. “And none of this would be possible without the support of long-standing sponsors, as well as new supporters who realize that now, more than ever, it’s imperative to provide opportunities to our diverse talent.”
Leading agencies and companies, including 72andSunny, Apple, FCB, Google, IPG, McCann, Omnicom Group, Publicis Groupe, The Trade Group, Wieden+Kennedy and more consider Most Promising to be an incredibly valuable resource in recruiting entry-level talent.
"The stories and resilience of these students are truly remarkable.” said Google Multicultural Brand Lead, Paula Castro.
Each year, multicultural students from the AAF’s 160+
college chapters apply to the program. This year’s applicant pool exceeded the number of submissions over the previous years and included students from the AAF’s newly established college chapter initiative—HBCUs for Advertising.
Students are then vetted and selected using a rigorous application process that includes essays questions, letters of recommendation, résumé/portfolio reviews and academic requirements.
This year’s incredible class has an average GPA of 3.7 and represents 25 schools and 19 states across the country, including California, Florida, Georgia, Hawaii, Illinois, New York, and Texas.
For more information about the AAF’s diversity programs, please visit the AAF website or contact Melony Hughes at mhughes@aaf.org. 
